How about this: these days there are no scenes or genres, only “aesthetics.” A scene implies a physical community in physical architectures, and as such is a fatal slur against the URL everspace and its viral lungs. A genre implies limits, intentions, rules, fixity, and—as every itchy-fingered Facebook commenter knows—is a hateful thing. Nothing exists anyways, not really, only names, only hyperlinks, only patterns that work up to a point and then need an upgrade. Backspace your tearful emojis, hypocrites, it’s always been that way; it’s just more obvious now that code flows through our arteries rather than squeezes of blood and other smells. But it’s not homogenous out there and never will be, the online underground and the cultures tapping its magma are built on a vector field that ripples and clumps together, each blob too quick and continuous for your Dad’s rock collection. An aesthetic is not an object, it’s a way of looking, a way of finding beauty and sifting experiences, originating with process and behavior rather than product, or, indeed, a journalist with a butterfly net.
[…] “Aesthetic,” a word that doesn’t prioritize any one particular medium of art and even suggests them all together, is a much more suitable term than “trend” or “genre,” and highly applicable to previous online-underground-led movements like vaporwave and sea punk for which imagery and multimedia is a hugely significant and probably defining factor.
– Adam Harper writing in The Fader, as quote in The Atlantic
I for one welcome the end of rigidly defined, strictly enforced subcultures — assuming such a thing really existed in the first place. One of the most defining and influential aspects of the Information Age is the widespread access to all sorts of aesthetics, ideas, fashions, styles, and other cultural and intellectual outputs. With so much to command our attention, how else could any individual simply stick to one narrative, idea, or aesthetic preference?
Why keep only to rock music, sports fandom, or comic books when you can have all of the above and then some? Why feel that you need to be part of some cohesive and internally conforming subculture — akin to membership in a formal club with strict rules and guidelines — when you can follow the patterns, practices, and preferences you want based solely on what you genuinely enjoy; social circles built around particular interests need not be mutually exclusive from other activities and interests. There is no reason why loving sports and fitness puts you at odds with nerdier pursuits like video games and science fiction (or why those things should even be the exclusive purview of nerds to begin with).
For that matter, highbrow and low-brow pursuits can sit perfectly comfortably with one another: the idea that one must be a high-class auteur to enjoy orchestral music and Broadway plays is at odds with observed reality. Yes, there are some correlations between one’s class and identity and what one tends to enjoy doing — though that has as much to do with economic barriers to certain activities more than anything — but that is not always the case when people have freer access to the sorts of trends and interests they genuinely would enjoy if they had the time, resources, exposure, etc.
Of course, as usual, it is more complicated than that. People like categories and labels, however much they try to convince others (and themselves) otherwise. By neatly organizing these things, as well as other people and ourselves, we make all the information and stimuli out there easier to manage and keep track of. This is especially salient in an age where we are bombarded by ideas, concepts, designs, and other data all the time.
It is perhaps understandable then that people are threatened by, or even resentful of, perceived outsiders encroaching on their traditional territory: their subculture was fundamental to their identity before the walls began breaking down and the lines blurred, allowing people who once lacked any stock or interest in these activities to take part more easily than before (again, the increasingly mainstream nature of nerd culture is the most recognizable example, but hardly the only one).
Moreover, in the social media context, wherein everyone feels the need to sell or present themselves to a wider network of contacts and friends, listing one’s preferred musical or film genres, political persuasion, or religious adherence is a way to stand out and feel validated. As a social species, we need our peers — from loved ones to even strangers — to have some sort of impression, reaction, or conception of us: as intellectuals, sports fans, artists, blue collar laborers, etc. How will we adjust to the ever-growing circle of social connections to worry about and be accountable to? How will we adapt to the fact that so many previously exclusive and inaccessible things are increasingly available to all?
At this point, I am just expressing a stream of consciousness, so I am sure I missed something. What are your thoughts guys?