Like so many holidays and cultural rites in the Western world, Valentine’s Day has its origins in Roman civilization. And like most holidays, its how it is celebrated is far removed from its original incarnation. As NPR reports:
From Feb. 13 to 15, the Romans celebrated the feast of Lupercalia. The men sacrificed a goat and a dog, then whipped women with the hides of the animals they had just slain.
The Roman romantics “were drunk. They were naked,” says Noel Lenski, a historian at the University of Colorado at Boulder. Young women would actually line up for the men to hit them, Lenski says. They believed this would make them fertile.
The brutal fete included a matchmaking lottery, in which young men drew the names of women from a jar. The couple would then be, um, coupled up for the duration of the festival — or longer, if the match was right.
The ancient Romans may also be responsible for the name of our modern day of love. Emperor Claudius II executed two men — both named Valentine — on Feb. 14 of different years in the 3rd century A.D. Their martyrdom was honored by the Catholic Church with the celebration of St. Valentine’s Day.
What could be more Roman than that, eh? As the centuries went by, changing (e.g. Christian) sensibilities tempered the decadent nature of the festivities, as did various cultural, social, and even economic developments
Pope Gelasius I muddled things in the 5th century by combining St. Valentine’s Day with Lupercalia to expel the pagan rituals. But the festival was more of a theatrical interpretation of what it had once been. Lenski adds, “It was a little more of a drunken revel, but the Christians put clothes back on it. That didn’t stop it from being a day of fertility and love.”
Around the same time, the Normans celebrated Galatin’s Day. Galatin meant “lover of women.” That was likely confused with St. Valentine’s Day at some point, in part because they sound alike.
As the years went on, the holiday grew sweeter. Chaucer and Shakespeare romanticized it in their work, and it gained popularity throughout Britain and the rest of Europe. Handmade paper cards became the tokens-du-jour in the Middle Ages.
Eventually, the tradition made its way to the New World. The industrial revolution ushered in factory-made cards in the 19th century. And in 1913, Hallmark Cards of Kansas City, Mo., began mass producing valentines. February has not been the same since.
Today, Valentine’s Day is a billion dollar holiday just in the United States alone, and it is subject to a lot of the same mass commercialization — and subsequent disillusionment — that has impacted almost every other holiday. Whatever your thoughts on celebrating it, I think we can all agree that its origins are pretty interesting, to say the least.