The American Values Atlas

Keeping up with politics is tough, especially if you are going state by state. There are a wide range of issues, policies, and social attitudes spanning the nation’s fifty subnational entities, and things are changing all the time.

Thankfully, the Public Religion Research Institute (PRRI) has launched the unique American Values Atlas (AVA), an online tool that allows users to navigate the religious, political, and demographic landscape of the United States in real time, as well as Americans’ attitudes toward key issues like immigration same-sex marriage, and abortion. The details even go down to the local level, with most of the major metropolitan areas represented.

Here is a sample of what the AVA looks like:

You can see the breakdown by state (which includes a comparison to the nation as a whole):

Screen Shot 2015 02 23 at 3.14.23 PM 640x358 Introducing the American Values Atlas (AVA)

And can also view the breakdown by individual state:

Screen Shot 2015 02 23 at 3.00.08 PM 640x631 Introducing the American Values Atlas (AVA)

The PRRI explains how it gleaned such meticulous details about the cultural and religious landscape of the U.S.

[The AVA draws] upon data from 50,000 bilingual telephone interviews conducted among a random sample of Americans in 2014. Roughly 1,000 interviews were conducted every week, with 40,000 interviews on political issue areas. Because of the vast amount of data and large sample size, users have the ability to use the AVA’s dynamic online map to explore specific census regions, all 50 states, and 30 major metropolitan areas. The AVA also provides a rare look into smaller religious communities and ethnic groups, such as Mormons, Jews, Muslims, Buddhists, and more.

You can read more about the methodology here.

The AVA will be updated annually with 50,000 fresh interviews to reflect the changes in demographics, culture, social views, and political policy. It is an invaluable resource for policymakers, academics, and anyone else interested in these details.

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