Among the many places on my travel list is Taiwan (officially the Republic of China). As one of the most developed and multicultural countries in the world, it offers a lot to see and do — including one of the world’s most thriving bibliophile communities. As the New York Times highlights, its lively capital, Taipei, leads the world in 24-hour bookstores.
At a time when many bookstores in the United States are struggling in the face of an onslaught from the online retailer Amazon, Eslite is thriving. It has 43 stores in Taiwan and one in Hong Kong. The company has plans to open two branches in mainland China this year, in Shanghai and Suzhou. Sales rose more than 15 percent in 2013 in its listed arm, and profits are rising as well.
One secret to Eslite’s success is that it is far more than a bookstore. While the Borders chain, now defunct, in the United States featured coffee shops, Eslite stores are more like self-contained shopping malls. About 60 percent of sales come from books. The rest comes from items like food, kitchenware, music, wine, jewelry, watches, movies, toys — sold in shops interspersed throughout the bookstores. One branch in Taipei has a movie theater.
Another reason for its success is the character of the city where the company was founded in 1989. As in many Asian cities, people work late into the night, and a company survey in 1999 suggested that many people would frequent a 24-hour bookstore. The busiest time for the bookstore is between 10 p.m. and 2 a.m., according to Timothy Wang, a company spokesman.
Indeed, it appears there is something particularly Taiwanese about this business model, which is perhaps why it seems unique only to the country.
“People in Taiwan, particularly in Taipei, are really calm. They really like to read books,” Ms. Yang said. “This is entertainment for us.”
“People really wanted to come read books late at night,” Mr. Wang said in a telephone interview. “Some young travelers who can’t find a hotel bring their baggage and settle down in the bookstore. They feel that the environment at Eslite is really peaceful.”
I cannot wait to experience it for myself someday.