It no doubt sounds like a dream to most fellow bibliophiles: a well-stocked bookstore that is freely available 24/7 for as long as you want, even if you do not buy a single thing. Not only would I love to patronize such an establishment, but one of my dreams is open one of my own.
A recent article in the Guardian reveals that a company in Taiwan has already beat me to this idea by several years: Eslite, one of that country’s largest retail bookstores. (Official website, in Chinese, here.) Bucking the trend of most chain bookstores the world over, the company welcomes as many non-paying visitors for as long as they wish to stay:
When I visited the 24-hour shop, the busiest time was from 10pm to 2am. People were hunkered down in corners, sitting on the stairs, or hovering over the display tables. Everybody was absorbed in a book.
Yao Hong, a 31-year-old office worker, who was sitting on a set of small, hardwood steps, explained why Eslite’s Dunnan branch is a favourite hangout. “I come here three to four times a week. On Saturdays, I arrive around noon and stay till 4am the next day,” she said. “I’ve been to bars, but I don’t like them. I love to read. Here, I can read books I like and nobody bothers me.” That night, she had already ploughed through to page 275 of a 319-page memoir.
What attracts the large and loyal crowds is not only the wide selection of books – there are around 250,000 in the Dunnan store alone – but Eslite’s policy of allowing customers to read for as long as they want without having to buy.
Given the beleaguered state of a lot of bookstores across the world, from independent vendors to national chains, how does Elsite manage to pull this seemingly unprofitable business model and still remain highly successful?
Apparently, by coming one big arts and media center, offering everything from wine, tea, and food, to clothing, art exhibits, and film screenings. The company’s approach no doubt endears itself to customers as well: I would be more than happy to shell out a few extra dollars than I otherwise would if it meant keeping such an establishment afloat.
Bookstores seeking to innovate in an era of declining brick-and-mortar sales should take note of this approach — I know I will!