Do not let the difficult name (for English-speakers anyway) intimidate you: this friendly town is well worth paying a visit to. Not only is it in close proximity to the Spanish coast, but with over 200 hotels and numerous mom-and-pop restaurants and shops, it is very accommodating.
Of course, as you will see, the main draw is the collection of distinctively blue-tinged buildings, which add an aesthetic, if not whimsical, vibe (click the images to make them larger).
[Note: I did not take any of these photos, and with only a few exceptions, none of them are sourced or watermarked. If anyone recognizes these, please feel free to let me know so I can credit their respective photographers].
In any case, I cannot wait to take some photos of this lovely town myself some day.