I’m a sucker for charts, graphs, and maps, especially those that explore global trends and attitudes — no matter how seemingly trivial or mundane. Often times you learn some pretty surprising things about other cultures and societies. For example, take a look at who the world’s heaviest liquor drinkers are, courtesy of a chart from Quartz (a great source for such infographics).
Note that the chart is also measuring the change in average consumption over the span of a decade, beginning in 2000. Some countries remain largely flat in their liquor consumption (such as Austria, Belgium, and Muslim-majority countries like Egypt and Indonesia) while others have grown (the U.S. and especially the Philippines) and still others have declined (Brazil, Ukraine, and Greece).
So I know what many of you must be thinking: how are South Koreans, not exactly well-known for their hard-drinking, ranking so incredibly high? We’re talking 13.7 shots of liquor per week on average, followed by Russians and Filipinos at less than half that amount (6.3 and 5.4 shots per week, respectively). Well, the Quartz piece offers a simple explanation:
South Korea’s unparalleled liquor consumption is almost entirely due to the country’s love for a certain fermented rice spirit called Soju. The South Korean liquor accounts for 97 percent of the country’s spirits market.
Like most countries where alcohol consumption is high, South Korea is combating the subsequent social and public health consequences, an approach that accounts for the decline or stagnation of liquor consumption in famously hard-drinking countries like Russia, Ukraine, and the U.K. Of course, when the particular spirit of choice is so culturally and historically ingrained, it can be a pretty difficult battle.